Inspiranation with 13th SATU Indonesia Awards 2022: Creative & Inspirational Young Entrepreneurs

JAKARTA: Running a business and helping others unite two young speakers in the Inspiranation with 13th SATU Indonesia Awards 2022 talk show “Creative & Inspirational Young Entrepreneurs” organized by Astra in collaboration with Young On Top today (8/3).

Yudi Efrinaldi, the founder of “Es Gak Beres yang Sangat Beres” in Asahan District, North Sumatra, started his business from a small cart by a roadside. Now he makes Rp100-150 million per month from selling raw materials to franchisees. His business currently has more than 500 franchisees in North Sumatra, West Sumatra, South Sumatra, Riau, Aceh, Jambi, Lampung, Central Kalimantan, West Java and Central Java, with an average sales of up to 300 cups per day and turnover range between Rp300 thousand to Rp1.5 million.

As Es Gak Beres’s business expands, Yudi could even build a café and restaurant in December 2020 and hire 40 staff in charge of raw material production and 10 staff to manage the café and restaurant. His hard work led him to become the winner of the 2021 Semangat Astra Terpadu Untuk (SATU) Indonesia Awards in the Entrepreneurship category.

Today, Yudi, who used to be an exempt employee, shared his stories and entrepreneurship spirit with young people and encouraged them to contribute to society.

“When it comes to entrepreneurship, perhaps many of us are afraid to start a business, especially if we have never been a trader or entrepreneur. Let’s get rid of our doubts. I founded Es Gak Beres with a brand name that is uncommon or eccentric, but it brings benefits to many people,” said the man who once ran a chicken congee stall and sold crispy banana fritters online.

Influencer and @social.bread CEO Edho Zell also told inspiring stories about building his business. On top of running a business, he is also spreading kindness using social media through his “Warteg Gratis” and “Rantang Gratis” programs for those in need.

“Whatever you want to do, you must have a good purpose so that it won’t always be about money. This world doesn’t need more successful people, but it needs more good people,” said the man who once worked at an internet cafe.

President Director of PT Tempo Inti Media Tbk and judge of the 13th SATU Indonesia Awards 2022, Arif Zulkifli, who also attended the inspiring talk show hosted by Nabila Putri, hoped that this nation’s youth would always strive to create an impact that would improve the quality of lives in their community.

“Young people are full of creativity. I am grateful that many of them have started their own businesses, which makes the development of the entrepreneurial sector more colorful with creativity born from Indonesia’s younger generation,” said Arif.

Closing of Registration for the 13th SATU Indonesia Awards 2022
Since the registration was opened on March 9, 2022, the 13th SATU Indonesia Awards 2022 has gone through a long journey in finding Indonesia’s young people who tirelessly work for the benefit of the community throughout the country.

Registration for the 13th SATU Indonesia Awards 2022 will be closed on August 9, 2022. Astra invites all Indonesian young people to become inspirations in advancing the nation through SATU Indonesia Awards.

Astra will present the awards to five young individuals and one group for their efforts in the five fields of Health, Education, Environment, Entrepreneurship and Technology

Judges for the 13th SATU Indonesia Awards 2022 are:
1. Prof. Nila Moeloek (Lecturer at the Faculty of Medicine, University of Indonesia),
2. Prof. Emil Salim (Lecturer at the Environmental Science Postgraduate Program, University of Indonesia),
3. Prof. Fasli Jalal (Rector of YARSI University and Postgraduate Professor at Jakarta State University),
4. Ir. Tri Mumpuni (Founder of People-Centered Business and Economic Institute),
5. Onno W. Purbo Ph.D. (Information Technology Expert),
6. Arif Zulkifli (President Director of PT Tempo Inti Media Tbk),
7. Dian Sastrowardoyo (Artist),
8. Billy Boen (Founder of Young On Top),
9. Boy Kelana Soebroto (Astra Head of Corporate Communications) and
10. Diah Suran Febrianti (Astra Head of Environment & Social Responsibility).

Terms and conditions for participants of the 13th SATU Indonesia Awards 2022:
• Maximum age of 35 years
• Individual or group (minimum of 3 people)
• The activity must be original
• The activity must have been running for a minimum of 1 year
• Never received any national/international awards
• Not an employee of Astra Group or SATU Indonesia Awards partners
• Registration may be made on behalf of an individual/group that meets the terms and conditions of the 13th SATU Indonesia Awards 2022
• The proposed program has never received any assistance from Astra Group

Each award recipient at the national level will receive an activity grant of Rp65 million and coaching support. For more information on SATU Indonesia Awards, visit www.satu-indonesia.com.

Yudi Efrinaldi and Edho Zell’s passion for creative and inspirational entrepreneurship is in line with the Sustainable Development Goals and Astra’s mission to Prosper with the Nation.

For further information, please contact:
Boy Kelana Soebroto
Head of Corporate Communications
PT Astra International Tbk
Ph.021-508-43-888

About Astra:

PT Astra International Tbk was established in 1957 in Jakarta as a general trading company under the name Astra International Inc. In 1990, for the purpose of the company’s initial public offering (IPO), the name of the company changed to PT Astra International Tbk, followed by listing its shares on the Indonesia Stock Exchange under the ticker code ASII.

Astra has developed its business by implementing a business model based on synergies and diversification within seven business divisions: 1) Automotive, 2) Financial Services, 3) Heavy Equipment, Mining, Construction & Energy, 4) Agribusiness, 5) Infrastructure and Logistics, 6) Information Technology and 7) Property.

Astra Group conducts business operations in all parts of Indonesia under the management of more than 240 companies, including subsidiaries, joint ventures and associates, and was supported by more than 188,000 employees, as of December 2021.

As one of the largest national business groups in Indonesia today, Astra has built a strong reputation through offering a range of quality products and services, taking into account the implementation of good corporate and environmental governance. Astra always aspires to be the pride of the nation that participates in efforts to improve the welfare of the Indonesian people.

Astra’s business activities strive to apply a balanced mix in the commercial aspects of business and non-business contributions through 9 foundations and a variety of sustainable social responsibility programmes, namely Astra Untuk Indonesia Sehat, Astra Untuk Indonesia Cerdas, Astra Untuk Indonesia Hijau and Astra Untuk Indonesia Kreatif.

Astra initiated the Semangat Astra Terpadu Untuk (SATU) Indonesia Awards programme, which has entered its eleventh year, and has given recognition awards to 493 young Indonesians, consisting of 81 national level recipients and 412 provincial level recipients in the fields of Health, Education, the Environment, Entrepreneurship and Technology, which are integrated with Astra’s wide range of community activities through 133 Kampung Berseri Astra and 930 Desa Sejahtera Astra initiatives in 34 provinces throughout Indonesia.

For further information, please visit www.astra.co.id & www.satu-indonesia.com, and follow Astra through Instagram (@satu_Indonesia), Youtube (SATU Indonesia), Facebook (Semangat Astra Terpadu) and Twitter (@satu_Indonesia).